Brooks Run Lucky

One of Brooks' most popular yearly releases is the St. Paddy's shoe. The 2020 iteration was inspired by an old, Irish coin design. Drawing from that, we were inspired to make the ensuing campaign more rooted towards traditional Irish culture (vs. St. Paddy's partying). So, we enlisted a group of Irish dancers to perform a jig while wearing the shoes to combine the elements of Irish culture and Brooks Run Happy vibes. We also continued on with the original Irish coin design and matched it with Irish proverbs to create the rest of the marketing deliverables.

Copy/Concept: Kevin Olitan
Art/Concept: Lucas Fuentes