Amazon Devices Launch 2022: Fire TV

I had the pleasure of working with a ton of talented folks across disciplines to create the brand identity and creative materials for the launch of the Alexa Voice Remote Pro and Fire TV Cube. It was months and months of experimentation between colors, taglines, proper product representation, and more, culminating in a massive launch day led by CEO, Andy Jassy.

Alexa Voice Remote Pro
As a father of a screen-obsessed two-year-old, it's a device that will forever be a staple in my house.

Fire TV Cube
I don't think I knew what a connected really was until I saw the Fire TV Cube effortlessly go from video call to Ring camera to soccer match like it was nothing.